The Advantages of Social Media Marketing

post-social-header Small businesses, by their very nature,have limited resources to devote to advertising. As changes to traditional marketing stack up, many companies are faced with the choice between a Search Engine Optimization (SEO) campaign and Social Media Marketing.

That isn’t to say that both can’t be done, but since many of the factors that determine the strength of each campaign don’t translate well to the other, it can be relatively expensive to do both at the same time. Maintenance costs and time also have to be taken into consideration when choosing whether to attempt both or deciding which forms your advertising will take.

A better plan is to focus on SEO and use content created to improve your Google presence to maintain your social media standing and draw people to your company indirectly.

Google or Facebook?

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Social media marketing is good at increasing your brand exposure and gaining market insight. It is different from SEO in that Google and other search engines do not – currently – use social media sites to determine relevance. Having a great Facebook advertising campaign with a loyal community and active blog posts will not directly enhance your SEO ranking.

What it will do, however, is drive brand recognition and create sales leads for your business. Google rankings drive hits on your website. It focuses on searches to give potential customers the best information possible on where their queries can be answered. Facebook, and other social media, assumes that the customer has at least some knowledge of the brand and creates niche marketing to enhance that knowledge.

Crossover appeal?

There are, of course, certain areas where both SEO and social marketing have commonalities. The importance of strong content – whether blogs or articles – is critical to success. Without authoritative content neither marketing models have a base to build from.

Since content is the most important thing for both SEO and social media marketing, the case can be made to focus on SEO, but maintain an active social media presence. Without duplicating effort, you can get the best of both worlds. However, as importantly noted by SEO experts Sydney, the strength of your social media marketing will not have a direct impact on your SEO.

Making the best from both

Startups looking to expand their customer base should concentrate on building a strong SEO campaign. Create content, establish a network of links and backlinks to strengthen the authority of your posts and concentrate on increasing their Google ranking.

The same content can be posted to social media sites to increase brand awareness and create a community for marketing and new customers. Over time the indirect results of social marketing will be felt in your SEO campaign.

Once you have a strong SEO presence, resources can be moved to social media marketing to fine tune your brand appeal and strengthen your customer community. Although patience is required to conduct this type of advertising campaign, it has the potential to dominate two different advertising venues and strengthen your brand recognition and loyalty.

About the Author

Amir Noghani is an online marketing specialist at Green Web Marketing SEO Perth. Along with holding a master degree in Engineering, he has been working in the field of marketing and communications for over seven years and developed strong knowledge and skills in Online Marketing and Public Relations and also writing journal articles and blogs.

 

Clients Understanding Web Design Language

From experience I’ve found it helps when clients, collaborative artists, programmers, directors and project managers are up-to-date with the jazz and latest buzz words circling the web design scene. For clients working with their web designers/developers, I stress this to be especially important so that as a client you know how to express your requirements in a website, you know your options and also, you know that you’re investing in the latest technology. Below are some key terms that business owners and web designers alike should know about (it’d be especially scary if your web designer didn’t).

RESPONSIVE DESIGN
A key term that clients should be aware of before going into business with a web designer is “Responsive Design”. What is responsive design you ask? Simply put, it means that you’re website has been developed to be user-friendly on mobile devices and not just on the desktop browser. When viewing your website on an iPhone, Android and Windows smart phone, if you have a responsively designed website, you’ll notice graphics are sharper, buttons and menus are larger to work with these touch devices and text is designed to be readable, and by this I mean there is certainly no frustrating pinching and zooming. Always ask about this service when getting a website.

SEO AND SEM
I’m talking about marketing here and I’m especially talking about Google. If you have used Google before, you’ll know that it finds things you are looking for with a few simple keywords in a search box. Well, SEO (search engine optimisation) and SEM (search engine marketing) basically mean consumers who are searching for products in your area of business, if done effectively, will find you! That’s the aim of SEO, to be at the top of the Google search results when people type in specific keywords related to your business/products. SEO = getting to the top of the organic or real (non-paid) search results; and SEM = paying Google directly to be found in the advertising space at the top. See below.

What is SEO and SEM?


SOCIAL MEDIA
Facebook, Twitter, YouTube and Google+ just to name a few are all forms of Social Media. Web designers will tell you how important it is to leverage Social Media when developing your business’s online identity, and which forms of Social Media depending on what your business and strategy is. Tying in a business themed Facebook and/or Twitter page, and committing to keeping it active with regular posts will help you reach an audience that no doubt, is full of potential clients for your business, especially if you work it right. Facebook for instance; friends of yours can like your page, then your friends friends will see that they’ve liked this awesome new business page of yours, and depending on your business, relevance to the audience and whats currently trending, you could see a formidable chain forming of marketing brilliance taken care of with the help of a few friends.

Essential social media
So there you have it! If you know the key terms above, you’ll be smooth talking your way to a great, up-to-date website. You’ll have your web designers sitting up straight listening to your requirements because they know you know what you’re talking about. For all businesses and organisations out there looking to develop their websites, have confidence in your ability to express your vision, but remember to never be afraid to ask questions either.