worktrainweb at New Zealand SEO Seminar

Mt. Ruapehu

International business travel often takes worktrainweb staff to exciting locations around the globe. Our most recent trip was to the land of the greenest green hills, seamless landscapes, lush forests and cheeky kiwi’s. Yes, it was an SEO seminar in New Zealand, and what a place to learn modern Web Design tips and tricks for our Brisbane based company.

Mt. Tongariro Alpine Crossing

Arriving in New Zealand ahead of time meant that the worktrainweb team could explore the spectacular and inspirational sights that the country had to offer before the exciting two-day, jam packed SEO seminar, which would ultimately have a massive bearing on our web design team. We were not disappointed. New Zealand’s North Island was absolutely stunning. We witnessed volcanic activity, a great culture and a magnificent environment.

White Island

On Wednesday, after a typical New Zealand breakfast, we were ready for the big two-day SEO seminar. Itching to find out as much about modern SEO Web Design techniques as possible, the team split up, each to attend the separate events that were taking place concurrently.

Day one was all about SEO auditing. Most useful, we found, were the techniques of auditing websites built on particular content management systems that aren’t so friendly. We discovered that it’s not always best for a website to keep it’s existing content management system as it can have negative effects on SEO rankings and can also dramatically effect loading times. We found ways to improve our SEO auditing processes and work with the modern addition of Google’s +1 features.

Google + 1

Day two was all about Google friendly SEO marketing techniques. Google places appears to be a number one tool for use with modern web design and SEO, however we were given an insight into the many other essential tools that Google provides for maximizing a websites exposure. A key lesson that was taken away from this day was that Google will always reward the scrupulous SEO specialist with top website matches in their ever competitive organic search results.

It was a rich and rewarding experience that inspired our team, renewed our spirit and brought a new frontier of search engine optimization to worktrainweb.

The Three Pools. Tongariro

Is your market worthwhile?

Many businesses that establish themselves without putting proper thought into defining a good market, may subsequently fall off the radar sooner or later, or fail to succeed beyond banal profits and income. The idea of a good market is a crucial aspect for any new business to consider, and if your idea doesn’t satisfy a good market, then the venture may produce more sweat than cream, and ultimately prove not being worth it. So how can you make sure your business idea is congruent with a good market?


A good market is comprised of three main criteria being measurability, profitability and accessibility. Measurability means that your market niche can be assessed and that you’ll be able to conclude market trends,find out consumer preferences regarding your products or services and also be aware of your market size. Profitability indicates whether a market is worthwhile in terms of it’s potential for profit and evidence of foreseeable demand, market size and other factors. For example, if your market only targets large men, then it’s lack of versatility may see fewer profits. Accessibility refers to being able to effectively reach your market through advertising while maintaining budget. It also means that the market you’re targeting has easy access to your business.


Establishing a good market for your business may be the difference between success and failure or regular and considerable profits. The above criterion should be used when defining a market for your business, and will help you work out whether a good market exists and whether you should move forward with your venture.