Web designers. Making the world a better place.

Web designers and developers are changing the world and not just pixel-by-pixel. The role, which is perpetually defining itself, and in contrary to popular assumption, extends well beyond the practice of exercising the creative muscle, processing layouts, aligning and animating buttons and making sure everything works ok in Internet Explorer. A web designer should incorporate into his skill set, the qualities that make him a businessman, a correspondent, good researcher and excellent communicator. These days, imagine your web designer as a spandex-clad figure with piercing abs, harbouring a cape, a pair of D&G slim line glasses and a MacBook (or just a smart guy or gal who seems themselves this way).

As a web designer, your journey onto the information super highway should begin with integrity. Being a designer of integrity means you demand quality, you will settle for no less and you should try to hold off offering your services until you can meet this prerequisite or have others around you that can help you to do so. It is integrity, mixed with passion and a solution oriented mindset that materialises the visions felt and conveyed by the client, with integrity more specifically being the core process that ensures that the developer has invested in his ability to deliver.

It is important for the designer to consider that their contribution is part of a much larger scale – thinking in terms of making content to add value to the web where value can be derived by others, avoiding adding to the mass of clutter that already exists. That’s why a web designer should take responsibility to be conscientious of their work acknowledging that what they produce can potentially reach billions of people. A good web designer will recognise their responsibility to be an ambassador of good practice and quality information on the web.

In modern times, web design has become a more intricate task. Although it doesn’t necessarily require a cape and abs of steel to get the job done, it does however require commitment, patience and a thirst for knowledge for bettering ones self, their service and the quality of their offering. Complacency is disabling in the wonderful sphere of wwweb design and a personal investment into developing a core of integrity will help keep you grounded and on the straight and narrow to success with your work, production and ultimately success with your clients. At worktrainweb, we are devoted to good practice, delivering more than we promise and understanding that we can always do better.

worktrainweb at New Zealand SEO Seminar

Mt. Ruapehu

International business travel often takes worktrainweb staff to exciting locations around the globe. Our most recent trip was to the land of the greenest green hills, seamless landscapes, lush forests and cheeky kiwi’s. Yes, it was an SEO seminar in New Zealand, and what a place to learn modern Web Design tips and tricks for our Brisbane based company.

Mt. Tongariro Alpine Crossing

Arriving in New Zealand ahead of time meant that the worktrainweb team could explore the spectacular and inspirational sights that the country had to offer before the exciting two-day, jam packed SEO seminar, which would ultimately have a massive bearing on our web design team. We were not disappointed. New Zealand’s North Island was absolutely stunning. We witnessed volcanic activity, a great culture and a magnificent environment.

White Island

On Wednesday, after a typical New Zealand breakfast, we were ready for the big two-day SEO seminar. Itching to find out as much about modern SEO Web Design techniques as possible, the team split up, each to attend the separate events that were taking place concurrently.

Day one was all about SEO auditing. Most useful, we found, were the techniques of auditing websites built on particular content management systems that aren’t so friendly. We discovered that it’s not always best for a website to keep it’s existing content management system as it can have negative effects on SEO rankings and can also dramatically effect loading times. We found ways to improve our SEO auditing processes and work with the modern addition of Google’s +1 features.

Google + 1

Day two was all about Google friendly SEO marketing techniques. Google places appears to be a number one tool for use with modern web design and SEO, however we were given an insight into the many other essential tools that Google provides for maximizing a websites exposure. A key lesson that was taken away from this day was that Google will always reward the scrupulous SEO specialist with top website matches in their ever competitive organic search results.

It was a rich and rewarding experience that inspired our team, renewed our spirit and brought a new frontier of search engine optimization to worktrainweb.

The Three Pools. Tongariro