SEO – Improve your search ranking

By improving your search engine ranking, you’ll grow your business online presence and gain new customers and keep current ones. There are many things you can do to improve your search ranking without the need of an SEO expert such as the following 5 tips we have put together.

1) Social media connections
Social media (Facebook, Twitter etc) are more important now than ever. And with Google Plus and Google’s Search plus your world, its going to be more about who and how many people like your website and your content than how many back links your SEO guy can get you from india. It’s also important to utilise the ‘like’ and ‘+1’ buttons everywhere you can to make it easy for people to rate and share your content.

Being on Facebook, Twitter and Google Plus is a must! Even if your not interested in social networks, you need some sort of presence. You need to get your business out there.

By the way, we are working on a web platform called lykesit that will change the way people find businesses, their products, services and connections. Lookout for more information in the coming months. In the mean time, visit and +1 lykesit!

2) Blogging
Blogging is a great way to build up your website’s content – post news about your business as well as thoughts on the industry your business is part of. Try to make at least one post every few weeks. This way you’ll gain regular visitors and its a good way to sell your products and services.

3) Title tags
Title tags is the text that appears on the tab your currently viewing or on the top of your browser window. Make sure your website’s title tags are relevant to the content thats on the page and contain the main search keywords you want the page to display under.

4) URLs
One problem with most content management systems is that they don’t create very good URLs for each created page out of the box. URLs need to be simple and easy to read for both humans and search engines. If your using WordPress, you can modify your URLs using the Permalinks settings or get a nice plugin such as Advanced Permalinks or Custom Permalinks. If your using Drupal, you can modify the Path module settings.

5) Content
Add, modify and update your content constantly. It shows potential customers (and search engines) your business is alive and active and it keeps them coming back!


Most of these tips are hard to do for a lot of people due to time, limited understanding of social media and technical skills. worktrainweb offers not only SEO services, but also content writing and social media management at great monthly prices. We work with our clients to develop the best social media strategy thats the best and most affordable way to build and maintain their social media presence, whether its more consumer/customer based, industry based or both.


worktrainweb at New Zealand SEO Seminar

Mt. Ruapehu

International business travel often takes worktrainweb staff to exciting locations around the globe. Our most recent trip was to the land of the greenest green hills, seamless landscapes, lush forests and cheeky kiwi’s. Yes, it was an SEO seminar in New Zealand, and what a place to learn modern Web Design tips and tricks for our Brisbane based company.

Mt. Tongariro Alpine Crossing

Arriving in New Zealand ahead of time meant that the worktrainweb team could explore the spectacular and inspirational sights that the country had to offer before the exciting two-day, jam packed SEO seminar, which would ultimately have a massive bearing on our web design team. We were not disappointed. New Zealand’s North Island was absolutely stunning. We witnessed volcanic activity, a great culture and a magnificent environment.

White Island

On Wednesday, after a typical New Zealand breakfast, we were ready for the big two-day SEO seminar. Itching to find out as much about modern SEO Web Design techniques as possible, the team split up, each to attend the separate events that were taking place concurrently.

Day one was all about SEO auditing. Most useful, we found, were the techniques of auditing websites built on particular content management systems that aren’t so friendly. We discovered that it’s not always best for a website to keep it’s existing content management system as it can have negative effects on SEO rankings and can also dramatically effect loading times. We found ways to improve our SEO auditing processes and work with the modern addition of Google’s +1 features.

Google + 1

Day two was all about Google friendly SEO marketing techniques. Google places appears to be a number one tool for use with modern web design and SEO, however we were given an insight into the many other essential tools that Google provides for maximizing a websites exposure. A key lesson that was taken away from this day was that Google will always reward the scrupulous SEO specialist with top website matches in their ever competitive organic search results.

It was a rich and rewarding experience that inspired our team, renewed our spirit and brought a new frontier of search engine optimization to worktrainweb.

The Three Pools. Tongariro