Top 7 Social Media Marketing Goals to Set In 2020

Social media platforms have become an important marketing tool in today’s digital world. However, they keep on evolving and force marketers to find out new methods for approaching target customers. Today, social media platforms such as Facebook, Instagram, and others have more than four billion users worldwide. Thus, a brand needs to do its best to impress its target audience.

But this is not at all an easy task. According to a survey by a Digital Marketing Agency in Australia, more than 80% of the small businesses in the United States use social media for sales, marketing, and customer service. Since the competition is highly proactive and agile, one needs to be up-to-date with the latest trends in social media marketing.

To succeed in social media marketing, one first needs to set up goals. In this article, we have listed the 7 social media marketing goals that you should set for your business in 2020.

7 Social Media Marketing Goals to Set In 2020

To create a killer social marketing plan for your business, we have listed 7 social media marketing goals. These can help you drive more traffic to your website and ultimately increase conversions. You can have a look at the goals below:

Choose your channels wisely

In case your business is already active on social media, you need to first consider the social media channels you are using once again. In case you are not, you need to consider which social channels you want to be active on. This is because there are several social media platforms available online. However, each one attracts a different kind of audience. If you do not use the right social media platform, you can lose on potential followers.

To do this, one needs to define the target audience and create a detailed profile of the typical customer. Creating a detailed profile is important as different buyer personas use different social media platforms and thus demand different strategies for social media marketing. You need to learn about the different features of your target audience, such as location, age, gender, personal interests, values, etc. These details can be easily learned through website analytics as well as social media. Below are the largest and most widely used social media channels across the globe:

  • Facebook: This is one of the must-have social media platforms that has over two billion users worldwide. The users differ by age, style, interests, and other features. This platform is suitable for all kinds of businesses as it attracts a wide variety of people.
  • Instagram: Instagram is the biggest image and video-sharing social channel. It is best suited for product-oriented firms that are targeting young people. More than 70% of Instagram users are younger than 34 years. Hence it is the best platform if your target audience is the younger generation.
  • YouTube: In case your services need a good share of explaining, then uploading videos on YouTube can turn out to be one of the easiest ways to engage users.
  • LinkedIn: LinkedIn is another social media platform that works well for B2B organizations as well as other high-level customers.


Drive Traffic to Your Website

Regardless of how eye-catching your site or web pages are, if your website is not attracting target visitors, it will not generate sales. Thus you would not be able to achieve your business goals. Social media is a great way to attract traffic and bring in more users to the website.

One needs to aim for target traffic, i.e., the people that can easily become loyal fans of your brand and can be converted into paying customers. You should be specific while going after the target audience, as they’re important for generating more revenue. You can try out different ways to drive and boost traffic to your business website.

Build Meaningful Connections with Your Audience

Followers are an important part of building your brand and expanding it. One needs to focus on creating meaningful connections as well as valuable experiences on social media. This can be done by cultivating and encouraging interactions with your followers.

Be it promoting positive values or advocating sustainability and eco-friendliness, one needs to know as well as understand what the target audience cares about. This would help you in coming up with high-quality content that can get people talking while giving them a feeling of belongingness. You should try to add a personalized and humanized element to the brand. This allows you to directly connect with your potential as well as current customers while engaging in real-time conversations and increasing consumer trust.

Below are some points that you can implement for improving the social media engagement of your business:

  • Do not post too little or too much
  • Use the correct hashtags for bringing the maximum engagement
  • Maintain a consistent voice throughout different posts
  • Post at the right time

Expand to new platforms

Talking about social media platforms, there are a few newcomers that show marketing potential and can be added to your social media marketing plan. Such newcomers can unlock a different pool of audience segments.

Taking an example, TikTok is a budding platform that is booming and is attracting even well-established brands. Below are some tips on how to use TikTok to your advantage:

  • Make a TikTok account: Whether you are a small business or a big brand, you should make use of a new social media platform as soon as you have the resources for it.
  • Navigate the terrain: Ensure that you post consistently and keep a check on what works best, and at the same time, keep an eye on other prospective newcomers in the market.

Post authentic and creative content

Creativity is one of the best social media strategies to aim for. Creativity can even be considered as the king of social media. This is because the more creative you are, the higher would be the customer engagement. To be ahead of the competition, one needs to be creative. This generally depends on the audience as well as the industry. For many firms, catchy captions, vivid photos, and trending hashtags can engage the audience. For others, long infographics and well-edited images work better.

Along with working on making your content creation, you also need to ensure that the content that you publish is authentic. Ensure that all the facts and figures that you quote are verified, and you do not post wrong figures about anything. Creativity and authenticity play an important role in enhancing the social media efforts of your brand.

Leverage Social Media for eCommerce

Social media platforms have today become the latest go-to retail channel for most of the brands, and this trend is expected to get stronger with time. Social media has over 3.7 billion active users across the globe. This offers a great opportunity for marketing your business and growing sales. This also gets strengthened with the help of pro-selling features such as Facebook Store or Instagram Shop. This makes social media a major retail channel, almost equivalent to offline stores and websites.

To sell successfully on social media, one must give importance to the best social channels for your business. It is also important to make the shopping experience for the customers more mobile-friendly and encourage user-generated content. Make sure that you avoid hard-selling. By following such tips, one can maximize social media opportunities and establish loyal customers for your business.

Maintain a Balance Between Selling and Engaging

Today, people value relatability and honesty more than ever. They are also more likely to advocate businesses or brands that value such principles. This is why it’s essential to mix up your content type and posts. They should be about the products and services, but should also think about other ways to get people to notice your brand and engage with it. For this, you need to understand your target audience and create content that would be relevant to them and interests them.

One can even post user-generated content, share content from other pages or websites, repost tagged videos or photos, create a different type of giveaways or promotions, or simply share positive inspirations or reminders. Whatever you might choose, it’s important to maintain a good balance to grow your connections and reach new audiences.

Key Takeaways

Social media channels give an excellent opportunity to a business to build relationships with its customers and help in turning them into loyal followers. However, it requires a lot of time, effort, and strategic planning. This is because everyone is making use of social media, and thus the competition is fierce. In the above article, we have discussed different goals that you can set for making social marketing progress. You can set one or all of them and see the positive changes it brings for you.


Author Bio: Emily Browne is a web content enthusiast currently working with a top agency providing SEO Services in Sydney. She has been working as a content writer for three years, and she likes to contribute articles about SEO regularly.

The Advantages of Social Media Marketing

post-social-header Small businesses, by their very nature,have limited resources to devote to advertising. As changes to traditional marketing stack up, many companies are faced with the choice between a Search Engine Optimization (SEO) campaign and Social Media Marketing.

That isn’t to say that both can’t be done, but since many of the factors that determine the strength of each campaign don’t translate well to the other, it can be relatively expensive to do both at the same time. Maintenance costs and time also have to be taken into consideration when choosing whether to attempt both or deciding which forms your advertising will take.

A better plan is to focus on SEO and use content created to improve your Google presence to maintain your social media standing and draw people to your company indirectly.

Google or Facebook?


Social media marketing is good at increasing your brand exposure and gaining market insight. It is different from SEO in that Google and other search engines do not – currently – use social media sites to determine relevance. Having a great Facebook advertising campaign with a loyal community and active blog posts will not directly enhance your SEO ranking.

What it will do, however, is drive brand recognition and create sales leads for your business. Google rankings drive hits on your website. It focuses on searches to give potential customers the best information possible on where their queries can be answered. Facebook, and other social media, assumes that the customer has at least some knowledge of the brand and creates niche marketing to enhance that knowledge.

Crossover appeal?

There are, of course, certain areas where both SEO and social marketing have commonalities. The importance of strong content – whether blogs or articles – is critical to success. Without authoritative content neither marketing models have a base to build from.

Since content is the most important thing for both SEO and social media marketing, the case can be made to focus on SEO, but maintain an active social media presence. Without duplicating effort, you can get the best of both worlds. However, as importantly noted by SEO experts Sydney, the strength of your social media marketing will not have a direct impact on your SEO.

Making the best from both

Startups looking to expand their customer base should concentrate on building a strong SEO campaign. Create content, establish a network of links and backlinks to strengthen the authority of your posts and concentrate on increasing their Google ranking.

The same content can be posted to social media sites to increase brand awareness and create a community for marketing and new customers. Over time the indirect results of social marketing will be felt in your SEO campaign.

Once you have a strong SEO presence, resources can be moved to social media marketing to fine tune your brand appeal and strengthen your customer community. Although patience is required to conduct this type of advertising campaign, it has the potential to dominate two different advertising venues and strengthen your brand recognition and loyalty.

About the Author

Amir Noghani is an online marketing specialist at Green Web Marketing SEO Perth. Along with holding a master degree in Engineering, he has been working in the field of marketing and communications for over seven years and developed strong knowledge and skills in Online Marketing and Public Relations and also writing journal articles and blogs.


Clients Understanding Web Design Language

From experience I’ve found it helps when clients, collaborative artists, programmers, directors and project managers are up-to-date with the jazz and latest buzz words circling the web design scene. For clients working with their web designers/developers, I stress this to be especially important so that as a client you know how to express your requirements in a website, you know your options and also, you know that you’re investing in the latest technology. Below are some key terms that business owners and web designers alike should know about (it’d be especially scary if your web designer didn’t).

A key term that clients should be aware of before going into business with a web designer is “Responsive Design”. What is responsive design you ask? Simply put, it means that you’re website has been developed to be user-friendly on mobile devices and not just on the desktop browser. When viewing your website on an iPhone, Android and Windows smart phone, if you have a responsively designed website, you’ll notice graphics are sharper, buttons and menus are larger to work with these touch devices and text is designed to be readable, and by this I mean there is certainly no frustrating pinching and zooming. Always ask about this service when getting a website.

I’m talking about marketing here and I’m especially talking about Google. If you have used Google before, you’ll know that it finds things you are looking for with a few simple keywords in a search box. Well, SEO (search engine optimisation) and SEM (search engine marketing) basically mean consumers who are searching for products in your area of business, if done effectively, will find you! That’s the aim of SEO, to be at the top of the Google search results when people type in specific keywords related to your business/products. SEO = getting to the top of the organic or real (non-paid) search results; and SEM = paying Google directly to be found in the advertising space at the top. See below.

What is SEO and SEM?

Facebook, Twitter, YouTube and Google+ just to name a few are all forms of Social Media. Web designers will tell you how important it is to leverage Social Media when developing your business’s online identity, and which forms of Social Media depending on what your business and strategy is. Tying in a business themed Facebook and/or Twitter page, and committing to keeping it active with regular posts will help you reach an audience that no doubt, is full of potential clients for your business, especially if you work it right. Facebook for instance; friends of yours can like your page, then your friends friends will see that they’ve liked this awesome new business page of yours, and depending on your business, relevance to the audience and whats currently trending, you could see a formidable chain forming of marketing brilliance taken care of with the help of a few friends.

Essential social media
So there you have it! If you know the key terms above, you’ll be smooth talking your way to a great, up-to-date website. You’ll have your web designers sitting up straight listening to your requirements because they know you know what you’re talking about. For all businesses and organisations out there looking to develop their websites, have confidence in your ability to express your vision, but remember to never be afraid to ask questions either.