Top 7 Social Media Marketing Goals to Set In 2020

Social media platforms have become an important marketing tool in today’s digital world. However, they keep on evolving and force marketers to find out new methods for approaching target customers. Today, social media platforms such as Facebook, Instagram, and others have more than four billion users worldwide. Thus, a brand needs to do its best to impress its target audience.

But this is not at all an easy task. According to a survey by a Digital Marketing Agency in Australia, more than 80% of the small businesses in the United States use social media for sales, marketing, and customer service. Since the competition is highly proactive and agile, one needs to be up-to-date with the latest trends in social media marketing.

To succeed in social media marketing, one first needs to set up goals. In this article, we have listed the 7 social media marketing goals that you should set for your business in 2020.

7 Social Media Marketing Goals to Set In 2020

To create a killer social marketing plan for your business, we have listed 7 social media marketing goals. These can help you drive more traffic to your website and ultimately increase conversions. You can have a look at the goals below:

Choose your channels wisely

In case your business is already active on social media, you need to first consider the social media channels you are using once again. In case you are not, you need to consider which social channels you want to be active on. This is because there are several social media platforms available online. However, each one attracts a different kind of audience. If you do not use the right social media platform, you can lose on potential followers.

To do this, one needs to define the target audience and create a detailed profile of the typical customer. Creating a detailed profile is important as different buyer personas use different social media platforms and thus demand different strategies for social media marketing. You need to learn about the different features of your target audience, such as location, age, gender, personal interests, values, etc. These details can be easily learned through website analytics as well as social media. Below are the largest and most widely used social media channels across the globe:

  • Facebook: This is one of the must-have social media platforms that has over two billion users worldwide. The users differ by age, style, interests, and other features. This platform is suitable for all kinds of businesses as it attracts a wide variety of people.
  • Instagram: Instagram is the biggest image and video-sharing social channel. It is best suited for product-oriented firms that are targeting young people. More than 70% of Instagram users are younger than 34 years. Hence it is the best platform if your target audience is the younger generation.
  • YouTube: In case your services need a good share of explaining, then uploading videos on YouTube can turn out to be one of the easiest ways to engage users.
  • LinkedIn: LinkedIn is another social media platform that works well for B2B organizations as well as other high-level customers.


Drive Traffic to Your Website

Regardless of how eye-catching your site or web pages are, if your website is not attracting target visitors, it will not generate sales. Thus you would not be able to achieve your business goals. Social media is a great way to attract traffic and bring in more users to the website.

One needs to aim for target traffic, i.e., the people that can easily become loyal fans of your brand and can be converted into paying customers. You should be specific while going after the target audience, as they’re important for generating more revenue. You can try out different ways to drive and boost traffic to your business website.

Build Meaningful Connections with Your Audience

Followers are an important part of building your brand and expanding it. One needs to focus on creating meaningful connections as well as valuable experiences on social media. This can be done by cultivating and encouraging interactions with your followers.

Be it promoting positive values or advocating sustainability and eco-friendliness, one needs to know as well as understand what the target audience cares about. This would help you in coming up with high-quality content that can get people talking while giving them a feeling of belongingness. You should try to add a personalized and humanized element to the brand. This allows you to directly connect with your potential as well as current customers while engaging in real-time conversations and increasing consumer trust.

Below are some points that you can implement for improving the social media engagement of your business:

  • Do not post too little or too much
  • Use the correct hashtags for bringing the maximum engagement
  • Maintain a consistent voice throughout different posts
  • Post at the right time

Expand to new platforms

Talking about social media platforms, there are a few newcomers that show marketing potential and can be added to your social media marketing plan. Such newcomers can unlock a different pool of audience segments.

Taking an example, TikTok is a budding platform that is booming and is attracting even well-established brands. Below are some tips on how to use TikTok to your advantage:

  • Make a TikTok account: Whether you are a small business or a big brand, you should make use of a new social media platform as soon as you have the resources for it.
  • Navigate the terrain: Ensure that you post consistently and keep a check on what works best, and at the same time, keep an eye on other prospective newcomers in the market.

Post authentic and creative content

Creativity is one of the best social media strategies to aim for. Creativity can even be considered as the king of social media. This is because the more creative you are, the higher would be the customer engagement. To be ahead of the competition, one needs to be creative. This generally depends on the audience as well as the industry. For many firms, catchy captions, vivid photos, and trending hashtags can engage the audience. For others, long infographics and well-edited images work better.

Along with working on making your content creation, you also need to ensure that the content that you publish is authentic. Ensure that all the facts and figures that you quote are verified, and you do not post wrong figures about anything. Creativity and authenticity play an important role in enhancing the social media efforts of your brand.

Leverage Social Media for eCommerce

Social media platforms have today become the latest go-to retail channel for most of the brands, and this trend is expected to get stronger with time. Social media has over 3.7 billion active users across the globe. This offers a great opportunity for marketing your business and growing sales. This also gets strengthened with the help of pro-selling features such as Facebook Store or Instagram Shop. This makes social media a major retail channel, almost equivalent to offline stores and websites.

To sell successfully on social media, one must give importance to the best social channels for your business. It is also important to make the shopping experience for the customers more mobile-friendly and encourage user-generated content. Make sure that you avoid hard-selling. By following such tips, one can maximize social media opportunities and establish loyal customers for your business.

Maintain a Balance Between Selling and Engaging

Today, people value relatability and honesty more than ever. They are also more likely to advocate businesses or brands that value such principles. This is why it’s essential to mix up your content type and posts. They should be about the products and services, but should also think about other ways to get people to notice your brand and engage with it. For this, you need to understand your target audience and create content that would be relevant to them and interests them.

One can even post user-generated content, share content from other pages or websites, repost tagged videos or photos, create a different type of giveaways or promotions, or simply share positive inspirations or reminders. Whatever you might choose, it’s important to maintain a good balance to grow your connections and reach new audiences.

Key Takeaways

Social media channels give an excellent opportunity to a business to build relationships with its customers and help in turning them into loyal followers. However, it requires a lot of time, effort, and strategic planning. This is because everyone is making use of social media, and thus the competition is fierce. In the above article, we have discussed different goals that you can set for making social marketing progress. You can set one or all of them and see the positive changes it brings for you.


Author Bio: Emily Browne is a web content enthusiast currently working with a top agency providing SEO Services in Sydney. She has been working as a content writer for three years, and she likes to contribute articles about SEO regularly.

The Advantages of Social Media Marketing

post-social-header Small businesses, by their very nature,have limited resources to devote to advertising. As changes to traditional marketing stack up, many companies are faced with the choice between a Search Engine Optimization (SEO) campaign and Social Media Marketing.

That isn’t to say that both can’t be done, but since many of the factors that determine the strength of each campaign don’t translate well to the other, it can be relatively expensive to do both at the same time. Maintenance costs and time also have to be taken into consideration when choosing whether to attempt both or deciding which forms your advertising will take.

A better plan is to focus on SEO and use content created to improve your Google presence to maintain your social media standing and draw people to your company indirectly.

Google or Facebook?


Social media marketing is good at increasing your brand exposure and gaining market insight. It is different from SEO in that Google and other search engines do not – currently – use social media sites to determine relevance. Having a great Facebook advertising campaign with a loyal community and active blog posts will not directly enhance your SEO ranking.

What it will do, however, is drive brand recognition and create sales leads for your business. Google rankings drive hits on your website. It focuses on searches to give potential customers the best information possible on where their queries can be answered. Facebook, and other social media, assumes that the customer has at least some knowledge of the brand and creates niche marketing to enhance that knowledge.

Crossover appeal?

There are, of course, certain areas where both SEO and social marketing have commonalities. The importance of strong content – whether blogs or articles – is critical to success. Without authoritative content neither marketing models have a base to build from.

Since content is the most important thing for both SEO and social media marketing, the case can be made to focus on SEO, but maintain an active social media presence. Without duplicating effort, you can get the best of both worlds. However, as importantly noted by SEO experts Sydney, the strength of your social media marketing will not have a direct impact on your SEO.

Making the best from both

Startups looking to expand their customer base should concentrate on building a strong SEO campaign. Create content, establish a network of links and backlinks to strengthen the authority of your posts and concentrate on increasing their Google ranking.

The same content can be posted to social media sites to increase brand awareness and create a community for marketing and new customers. Over time the indirect results of social marketing will be felt in your SEO campaign.

Once you have a strong SEO presence, resources can be moved to social media marketing to fine tune your brand appeal and strengthen your customer community. Although patience is required to conduct this type of advertising campaign, it has the potential to dominate two different advertising venues and strengthen your brand recognition and loyalty.

About the Author

Amir Noghani is an online marketing specialist at Green Web Marketing SEO Perth. Along with holding a master degree in Engineering, he has been working in the field of marketing and communications for over seven years and developed strong knowledge and skills in Online Marketing and Public Relations and also writing journal articles and blogs.


A Possible Solution for Getting Fonts Working In Adobe Illustrator – Windows


You will find a few examples from people out there having trouble with fonts that just aren’t being recognised/rendered properly in Adobe Illustrator (I’m running CS5). The thing is, the font shows up in Illustrator and appears to be there for you to select it for use. However when you do select it, you either encounter square boxes with a big ‘X’ inside of them, or the font you’re attempting to select flickers and your text reverts back to a standard font such as Myriad.

I had this problem with a font in another language: “Mangal” or “Hindi”. After a bit of looking around and some experimentation, I found a way around it that has worked for me. Basically, I run the font through an online font conversion tool such as this one, convert it to it’s original format (for me that was .TFF) and then install that font the same way you would any other font in Windows. Voilà. I can now select the font just fine in Illustrator, paste in the text information I wanted to display and everything works pretty well.

Feature Interview – Inspiring Business Ideas from Mike O’Hagan of Mini Movers

Mike O’Hagan – founder and owner of Mini Movers – is an innovative entrepreneur, speaker, has personally mentored many people within circles close to me and has won many awards for his work and achievements in business – his undoubted field of expertise. I recently had the great pleasure of speaking with Mike – a man who of course began as a small business owner like myself and Jak, facing the challenges and struggles that many small businesses face day to day. As we spoke, I found my every mental sensor sharp and intent on catching every guiding word that this man had to say.

One of the first things that really interested me of Mike’s story was the idea that what has been momentum for him in achieving his dreams – and subsequently helping many others achieve theirs -was his desire to lead a particular and well thought-out lifestyle. He informed me that during one of his early ventures as the owner of a second-hand store, his lifestyle was far from ideal, working 80-90 hours a week and having very little to show in monetary terms for all of his hard work. Mike soon enough turned this around, and inspired by his dream lifestyle, began to think more in tune with his newly recognised goals and subsequently, created the company ‘Mini Movers’, which many of us are familiar with today. Leading his dream lifestyle, he has gone on to do the things he has dreamed of and has inspired many small businesses on a global scale along the way. One thought I’ve entertained since speaking with Mike is that a shift in mindset and the definition of a strong goal are foundational to succeeding in business and also creating the life you want for yourself.

On the subject of global scale, it is clear that Mike is a global citizen. He spoke about the great value in being rooted in no one particular place, but rather spread across numerous places throughout the world, finding advantage in diversification of his operations; whether it be outsourcing human resources to Manilla, building specialised products in Hong Kong or running his home grown company here in Australia. One topic that was introduced during our conversation was that of globalisation, which Mike says is not an imposition as some might suggest, but can be utilised positively for many small businesses, providing them more accessibility to quality resources that exist throughout the world, which can improve business processes, and at a better premium. Mike suggests that by embracing globalisation, small businesses will be moving with the current, and that this is a direction which will help small businesses better succeed in the future by spreading the advantage of globalising business operations, which big businesses have been aware of and harnessed for decades.

Another interesting topic Mike introduced to me, which I wasn’t previously aware of, is the idea that it is good for small businesses to consider their ability to connect, relate and understand other cultures when considering/defining target markets. Because here in Australia, we live in a culture heavily influenced by British and American media, we’ve actually become accustomed to terms such as for example, ‘sidewalk’, ‘pavement’ and ‘footpath’, which effectively all describe the same thing. However, unlike ourselves, other cultures may not understand all instances of the terms here, and although this is an advantage for Australian business owners in relation to connecting other English-speaking cultures, in the terms of outsourcing administrative and sales roles, can inhibit a clear communication channel between our business and the customer, and thus may be somewhat beneficial to consider when establishing a businesses communication plan.

After my conversation Mike, I reflected on some of the great points that he had made, specifically on running a business while leading a balanced life-style, which some may believe the very idea quite mythical. However, I couldn’t help but feel liberated by seeing the proof that is Mike’s life today, that owning a business (or multiple businesses) and achieving a great lifestyle can and is being done and that we all have the ability to create what this balance ideally looks like to us. The final question I asked Mike, was for a stand-out book recommendation on the subject of business that has helped him along the way. In response, he stated that I was not to go past “Start Small, Finish Big” – by Fred Deluca – the inspiring story of the man behind the Subway sandwich chain – which I’m happy to say is now on my Amazon wishlist.

Today Mike teaches Offshoring with plenty of entrepreneurial ideas and for more on this, check out his business learning tours – And for those of you who would like to read more on Mike, have the opportunity to see Mike speak or have him speak at an event of your own, make sure you check out his website:

Mike O’Hagan, thank you so much for your time.

5 Business lessons from Adam Franklin

This week, I spoke with Bluewire Media’s Adam Franklin – an Australian-based entrepreneur, web-marketing expert and keynote speaker. I felt enlightened during our conversation by his inspiring and practical insight into business, and thought I might share some of the highlights with you.

  1. Adam, in business, what is one thing that you know now, that you’d wish you’d known many years ago?
    The fun is learning as you go. The adventure is learning this stuff. I’ve enjoyed not knowing and learning from books; doing, trial and error and discovering what makes money. So nothing specific really.
  2.  Who was your first mentor in business?
    Mike O’Hagan of MiniMovers.”
  3. You’re a keynote speaker and distinguished presenter. When you’re up presenting and your energy levels start to dwindle and you’re feeling perhaps like haven’t had your Weet-bix for breakfast, what do you do to keep going strong?
    “Firstly, I always try to get a good sleep 2 nights before the keynote (sometimes the night before you might be nervous, or be in hotel and not sleep that well). So if you get an early night 2 days out then that’s your ‘energy insurance’. Ideally I go for a run before the presentation to get the blood pumping and to be alert (or else push up and sit-ups in a hotel room suffice). If I’m truly jetlagged and sick (which has happened) and forgot my Weet-bix then I feed off the energy in the room and my own adrenaline. The butterflies you get before a talk is nature’s way of energising you properly – learnt to love that feeling. Speaking is so much better when you are prepared and you’ve done your 30 hours practice!”
  4. Where do you find your daily inspiration?
    “I get to do what I love every day, which is a great start. Plus I like to read books and blogs and listen to podcasts — there is always inspiration there. At the moment Seth Godin, Tim Ferriss and Michael Hyatt always seem to read my mind and deliver what I need to hear.”
  5. Finally, What is a great tip for maintaining excellent client relationships?
    “Always be generous, thoughtful and kind. On a more tactical level, jot birthdays and special dates in your CRM (customer relationship management system) and send them a card. Keep a stationery kit of thank you notes and cards. Send something to someone at least every week.”

We here at worktrainweb thank Adam for taking the time out of his busy schedule to speak with us this week. May your insight and wisdom be a beacon providing light for helping those in business improve client relationships, business processes and of course provide inspiration for moving forward as it has for us. And also, I just want to plug his new book, co-written with Toby Jenkins titled “Web Marketing that Works”. This book is helping us to improve our email marketing process right now. To check out the book as well as 33 Free Marketing templates, click here.

Be A Productive Web Developer When The Internet Is Down

Recently, I was met with a partial working day without internet. As a business owner with many clients, being a web developer, and as a general internet user with a mild tendency to enjoy checking technology blogs, this scenario had potential to be a scary thing let alone quite inconvenient. However, productivity rose substantially as I discovered that I could complete a lot of my tasks and online activities offline, breaking the grand illusion that I needed an internet connection to work and be productive. Another added plus was that I was now distraction free.

A brief outline of how I worked without internet includes simply this: drafting emails in CODA (my coding text editor) saving each to be distributed at a later time, preparing quotes – which I found very therapeutic and self – motivating discovering that all the expertise needed was either in house or vested within – , using books as information resources when necessary, and completing work using my local development environment rather than through an external web server and then committing the changes later on. Apart from that, I feel the time could be used wisely by strengthening client relationships through use of the telephone, or scheduling time with your business colleagues to work on floating demands or internal business processes. Perhaps work out a new process to follow as default for when the internet goes down for half the day.

Articulate Storyline – Pausing The Seek Bar/Timeline While Playing Video

This may be apparent to some of you but I thought I’d post it anyway to save someone out there a bit of time in the future. I worked out how to pause the timeline while playing different media (video). This need arose when I needed the ability to attach and play narration on the base layer (and this is important so that the user can scroll through the audio at will using the timeline) while also having a video option on the slide too (the user can trigger the play of this video on will also). The problem was that I wasn’t able to pause the audio AND the timeline specifically when I chose to play the video. The timeline just kept on running even though the audio was paused and this messed up my ability to seek and caused the audio to cut out short.

So, solution. For video, now I just put it on another slide, put reference/trigger the video on the slide that I want the video on (like a big play button) and then I just use the lightbox function to play it, with the video controls on that slide. This pauses the timeline and everything appears to the user working well.

Easy =)