Rollout of Brisbane’s QR Guest Register system

We’re proud to announce the release of Queensland’s secure, discreet, COVID-Safe QR Technology Based Guest Registry System. It’s called QR Guest Register and it was hatched in Brisbane, Australia.

We’ve begun releasing it across the city, to help reduce the continuation of the pandemic, whilst helping the government retain tracking initiatives to improve public safety. The system doesn’t reveal information, it doesn’t use it for anything but it’s purpose and then it’s deleted as per Government Legislated Guidelines after the designated timeframe.

Corporate software is just one way we can contribute to the landscape of safety innovation in Brisbane, Queensland Australia, and the QR Guest Register is just one way we’re showing that privacy of customers, shoppers and those progressing the retail sector, can be highly confidentially observed and respected.

Reducing physical transmission, pens and paper registers, increasing information fidelity of records, and maintaining accurate check-in and check-out times is also at the forefront of our minds, whilst also allowing businesses who are audited, to easily export records for Government use, and then get back to work, saving time in transcription of handwriting, or manually entering data into an excel spreadsheet.

We’re here to support Australian’s, and we enjoy the opportunity to always be involved in software solutions like the QR Guest Register that operate for a higher purpose. Stay safe Australia.

Is Your Market Worthwhile?

Many businesses that establish themselves without putting proper thought into defining a good market, may subsequently fall off the radar sooner or later, or fail to succeed beyond banal profits and income. The idea of a good market is a crucial aspect for any new business to consider, and if your idea doesn’t satisfy a good market, then the venture may produce more sweat than cream, and ultimately prove not being worth it. So how can you make sure your business idea is congruent with a good market?

A good market is comprised of three main criteria being measurability, profitability and accessibility. Measurability means that your market niche can be assessed and that you’ll be able to conclude market trends, find out consumer preferences regarding your products or services and also be aware of your market size. Profitability indicates whether a market is worthwhile in terms of it’s potential for profit and evidence of foreseeable demand, market size and other factors. For example, if your market only targets large men, then it’s lack of versatility may see fewer profits. Accessibility refers to being able to effectively reach your market through advertising while maintaining budget. It also means that the market you’re targeting has easy access to your business.

Establishing a good market for your business may be the difference between success and failure or regular and considerable profits. The above criterion should be used when defining a market for your business, and will help you work out whether a good market exists and whether you should move forward with your venture.

Web Design Top 3 Digital Responses During COVID-19

COVID-19 has been a challenge for many of our clients. From temporary business closures, through to moving schedules back by months. This has meant there’s been a strong need for digital communication with customers, and a shift to new ways of operating, and perhaps digital opportunities to support social distancing measures. But we’re happy to report that resilience has prevailed and many of our clients are operational again, and in many cases, different to before.

We’ve been able to assist our clients extensively during COVID-19.  The top 3 ways we’ve been able to really address business operation, and strengthen our client’s business response and resilience include:

  • Some of our clients have needed solutions for contact tracing, including added details for digital bookings, as well as increased ‘spacing’ and adjusted/reduced ‘session sizes’ within specified time-slots.
  • Communication as mentioned has been understandingly imperative for businesses and clients, and we’ve helped customer engagement through new websites in response to changed conditions, website banners to show times and visitation guidelines, website announcement widgets to further support informing customers and general public.
  • We’ve also helped businesses move to online forms of delivery (such as membership-based subscription services in eLearning and training spaces, and have helped aid customer engagement digitally with businesses operating by mail or reduced in-person appointments to improve customer experience and the continuation of business for our clients.

It’s been a ground shifting exercise, but we’re happy to report stronger relationships as a result between not only worktrainweb and our valued clients in the physical-digital world, but even-more flexible businesses models and a greater levels of relationship strengthening between our clients and their customers. Support and trust that has been fostered during this time, and flexibility in valuing and continuing to meet customer needs. We’ve loved being instrumental in strengthening this iron triangle with our clients and their customers, and we extend the service outwardly of course. If you’re looking to shift more to online/digital service delivery, or want to explore possible ways you can service clients remotely, or are just interested in alternative technology options that could support your business operations, or simply would like a new way to retain and develop relationship communications with your customers, then we’re always around to explore ideas, plan (and implement) digital and ‘distance-workable’ and friendly solutions for your business.

Top 3 Core Business Values Underlying Your New Website

When refreshing your businesses website, it’s time to put yourself in your customers shoes, whilst also balancing your own concept of progress made over the years, coupled with resolve that points to the value you’re providing your customers, your accomplishment and achievements your proud of and sense of purpose you’ve defined to be sure you’re delivering a service that is prospering the community and the businesses you’re working with. The continuation of your business can be forged comfortably after careful reflection and consideration of the business values that you can also use to define your design process, copy writing angles and the imagery and media that you use to present your services to your customers. The areas we looked at with our recent 2020 website development included exploring a process of reflection, and depicting the uncompromisable values of authenticity and trust.

1. Demonstrate Work You Can Reflect On

Motivation is a core element for a business looking at revitalising their website. Behind the work that you’ve completed, are stories of adversarial triumph and victory, demonstrating capability to your current and potential clients. Having your own work featured on your website rather than just listing off general services, is also a great bullet to load into the chamber, for when firing off strategised consideration of innovative services and approaches that you might suggest to your new and existing clients. You can use case studies, screenshots and descriptions of functionality, design choices and decisions, or custom built themes and designs to help you communicate your work with pride to your clients, and help you to reflect on how accomplished you are as a web design company. When you load up your website with your ‘actual’ completed work and projects, it a refreshing and formidable combination that will help you digitally, and physically represent your business, and prepare for selling and presenting your services to others.

You will find benefits by having reflection projects/examples of work on your website including:

  • Being better prepared for meetings just by reviewing your own website
  • Helps generate confidence behind your business by showcasing real examples of work your selling having been completed
  • Also, helps customers consider alternative/extra serviceable areas online, that might aid their business from a marketing perspective

 

2. Portray ‘Authenticity’ Through Your Content

Another core value you should aim to portray is ‘Authenticity’, showing that you believe in what you do by showcasing work that you’re happy with, that is relevant to your customers and that you’ve done well and are happy to do again. Authenticity elements can come through in clients, companies and organisation pieces you’ve completed, including presenting examples that you’ve done pro-bono as a part of your corporate social responsibilities to your fellow man. Showing authenticity can also be depicted through the element of time, where as a web development business owner, you can show dedication to clients over time, showcasing not only similar work being completed year in and year out, but also, a timeline of work that you’ve completed for a clients as the years have progressed.

To show authenticity as a core value within your new, refreshed website, be sure to consider including:

  • Timeline of work completed to show devotion to the ‘kind’ of service/work you offer
  • Consider a timeline of work completed to individual clients showing relationship through service over the years
  • Demonstrate authenticity by showing continuity of work to choice organisations and try and include jobs that may fall under the Corporate Social Responsibility category

 

3. Represent ‘Trust’ In Your Copy and Media

The third and highly valuable perspective and Core Value that can serve as the basis framework for consideration around your website redevelopment choices and decisions is Trust. Trust serves as a key ingredient that helps customers open-up to you, explore possibilities with you, and create ‘an accurate’ canvas or blueprint that means you’ll deliver with greater certainty, a website, design, marketing plan, elearning or development project the first time around. Trust is integral to quality and willingly approached communication and opens up avenues that allows for openness, psychological and capability security, and sets a precedent and rule of engagement, laying the foundation for future communications, relationship formation, and leading indeed to continued work and high working performance.

You can define your warm and safe communications environment and build a basis of trust for greater rapport with your clients by:

  • Including strong testimonials with current clients that check out when looked into by prospective clients
  • Produce examples of your services been completed for a client that demonstrate being fit for service, good developmental choice, and continue to prosper in terms of marketing, functionality or usability.
  • Write your website’s copy with a style that puts your customers needs first, and whenever demonstrating a service, use humility to demonstrate new ideas and prospects that might enhance the way your clients operate in an online capacity.

Having core values and living by a particular mantra means that your vision to promote quality, assistance and service is intrinsic to everything you present, demonstrate, provide and outline. It helps you carve out your purpose and build upon the reflection of your personal service and brand, demonstrates authenticity and endeavouring to provide a purposeful service, whilst also generating iron bound trust that will serve as a foundational ingredient for all engagements with your current and future clients today, and in the togetherness and relationship prospering years to come.

Inspiring Business Ideas from Mike O’Hagan of Mini Movers

Mike O’Hagan – founder and owner of Mini Movers – is an innovative entrepreneur, speaker, has personally mentored many people within circles close to me and has won many awards for his work and achievements in business – his undoubted field of expertise. I recently had the great pleasure of speaking with Mike – a man who of course began as a small business owner like myself and Jak, facing the challenges and struggles that many small businesses face day to day. As we spoke, I found my every mental sensor sharp and intent on catching every guiding word that this man had to say.

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5 Business lessons from Adam Franklin

This week, I spoke with Bluewire Media’s Adam Franklin – an Australian-based entrepreneur, web-marketing expert and keynote speaker. I felt enlightened during our conversation by his inspiring and practical insight into business, and thought I might share some of the highlights with you.

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Be A Productive Web Developer When The Internet Is Down

Recently, I was met with a partial working day without internet. As a business owner with many clients, being a web developer, and as a general internet user with a mild tendency to enjoy checking technology blogs, this scenario had potential to be a scary thing let alone quite inconvenient. However, productivity rose substantially as I discovered that I could complete a lot of my tasks and online activities offline, breaking the grand illusion that I needed an internet connection to work and be productive. Another added plus was that I was now distraction free.

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worktrainweb at New Zealand SEO Seminar

International business travel often takes worktrainweb staff to exciting locations around the globe. Our most recent trip was to the land of the greenest green hills, seamless landscapes, lush forests and cheeky kiwi’s. Yes, it was an SEO seminar in New Zealand, and what a place to learn modern Web Design tips and tricks for our Brisbane based company.

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Client Training or Formal Testing?

Late last year, I had a meeting with a client that we had geared up and planned as an early training meeting. Unfortunately, when I went through the training with the client on the day, we faced all sorts of problems including bugs, software errors and not to mention a delay on the server. Ultimately, this experience was costly and ended up leaving the client questioning us, and us feeling a lack of professionalism. During a later review of the meeting, we discovered that the meeting was actually very productive. The meeting had allowed us to uncover the errors that could only be properly found through the exploration in primary user scenario testing.

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